THEORETICAL APPROACHES TO THE USEFULNESS ANALYSIS                                                   OF GOODS AND SERVICES AS OBJECTS OF CONSUMER DEMAND   

Sukhanova Tatyana Viktorovna, Candidate of economic sciences, associate professor, sub-department of marketing and economic theory, Penza State University of Architecture and Construction, vika19@sura.ru 

330.567.22:339.133 

This article considers the evolution of economic opinions on welfare’s nature and ways of its utility quantitative evaluation as an object of consumer demand. The author points out five stages in forming a theory of utility. The study reveals the difference between neoclassic and behavioristic economic theory. The researcher substantiates the necessity of development of an integration approach to research utility. 

consumer, individual and market demand, economic welfare, requirements, utility, consumption, motive, exchange, consumer surplus, consumer behavior, rational.